BLINK BOOK

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Blink: The Power of Thinking Without Thinking () is Malcolm Gladwell's second book. It presents in popular science format research from psychology and . In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we . In Blink, Malcolm Gladwell introduces the concept and power of “thin-slicing”. This cognitive trick allows us to make decisions quickly that can.


Blink Book

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Blink book. Read reviews from the world's largest community for readers. Drawing on cutting-edge neuroscience and psychology and displaying all of. Snap judgments are sneered at, but should we put more trust in them? Malcolm Gladwell makes the case for 'thin slicing' in Blink. BLINK is a simple book, about how we actually think without thinking and the choices that follow such a thinking. The writer proves how the choices we make in.

Gladwell seems to be astonished that a psychologist can predict the success of a marriage from videos showing a woman going through the full non-verbal vocabulary of disapproval when confronted with her mate. Not really.

Gladwell is one of a new generation of American authors who toggle between lit-crit, cultural commentary, self-help, marketing, how to, brain function, business studies and futurology. He is a writer on the New Yorker where he contributes a continuous stream of fascinating school of Nicholson Baker stories, including a recent masterpiece about why tomato ketchup tastes so good. Gladwell's reputation was made five years ago with a book called The Tipping Point, about how brand whispering can alter the reputation of products.

Gladwell called this 'idea epidemics', a coinage that stuck.

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It was a neat idea and a deserved success; the title, too, has now passed into the language of business. Gladwell has a good eye for the premium-priced, branded concept. He is, as he might put it, brilliant at pattern recognition. The money shot in Blink is 'thin slicing', Gladwell's term for that ability to make a rapid judgment on a small amount of data.

Blink has many of the same attributes as its predecessor it is the follow-up book the publisher must have been nagging for , but, being a less novel idea, its weaknesses are more visible. There are, for instance, too many words. Gladwell gets very good press in America for being a fine stylist, but here his prose grates.

He uses that interrogative, ruminative-rhetorical style that they probably teach in American journalism school. You have a dateline, you name names. You start from a little detail and build to a titanic claim. A sense of authority is achieved, spurious because partly fictionalised.

You ask a question. Then explain the question.

Be a blinking marvel

You answer the question. You repeat the names. Then you tell the reader what the answer was.

Possibly repeating the original question for good measure. Thus: 'It was Nerd immediately realised his tyres were frozen to the hardstand. In that instant, Nerd had an insight that was to change the course of US industrial history.

But the big flaw in Blink is that there is no developed argument, only a succession of more-or-less, often less, interesting anecdotes.

The reader is left uncertain whether rapid judgments should necessarily assume priority over measured ones. His examples show that 'intuition' is often over-ruled, as with the Getty Greek statue. This was a mistake. ISBN: The use, distribution or reproduction in other forums is permitted, provided the original author s or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice.

No use, distribution or reproduction is permitted which does not comply with these terms. This article has been corrected. See Front Psychol. You probably then may have to lay your hands on understanding what drives that feeling inside you—a feeling that is completely contradictory to logic or decisions made on the basis of facts.

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BLINK gives you that understanding. Gladwell's writing often centers around unforeseen implications of the social sciences' research. This book is considered one of his finest works by reviewers across the globe.

BLINK is a simple book, about how we actually think without thinking and the choices that follow such a thinking. The writer proves how the choices we make in an instant—in the blink of an eye- aren't that simple as they appear to be. So, this book reveals to you the mysteries of mind reading—an ability, which the reader realizes on completion of this book, lies within oneself.

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The central focus of this book revolves around how we cognize the world around us, how we thin-slice i. The major contribution of this book comes around when Gladwell introduces us to our massive internal computer—the one that decides for us when we are unable to consciously and further on, how emotions play a huge, titanic role in our cognitions!

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Actually, that would be one of the most intriguing parts of this book. BLINK is about human rapid cognition, a thinking that is a lot faster than we can realize it, and a thinking that operates quite mysteriously in comparison to our commonly used careful, planned, and thoughtful decision making.

And that's the major hypothesis in this book.

Be a blinking marvel

Along with this variable, through his extensive research and analysis, Gladwell introduces several other variables that are interdependent with rapid cognition—such as emotions, attitude, judgments, snap decisions, role of time, frugality of information, and role of past experiences in perception. This gigantic compilation, which seems exhaustive at one point, did after all do justice to the nature of the topic.

I doubt there could have been a more involving way of putting across something that we can hardly decipher straightaway—the power of thinking without thinking! For a sneak-peak, among the several answers Gladwell resolves through this book is one of the reasons why relationships fail, or rather what is it that indicates the downfall of a perfect-looking relationship. And as he unveils the shockers, you realize that so many times, we don't realize that we unknowingly give out non-verbal cues—and that is who we really are not who we claim to be we are.

This is where he presents to the reader the art of thin-slicing: making a judgment of the whole scenario from just a gist.Or, the inner voice of wisdom. See Front Psychol. See all 7 questions about Blink…. You have a dateline, you name names. Both groups were connected to sensors which measured their physiological reactions puls and body temperature.

Biases and prejudices are far stronger than our conscious will to overcome them; we must align our environment to align our subconscious. It was a long process and clouded their brains instead of helping them. And this process created memories

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